Haystack is the conference for organizations where search, matching, and relevance really matters to the bottom line. For search managers, developers, relevance engineers & data scientists finding ways to innovate, see past the silver bullets, and share what actually has worked well for their unique problems. Please come share and learn!

Join us in Berlin, Germany for Haystack EU 2025 – an immersive experience featuring a training and two days of conference talks tailored to search and AI professionals.

Schedule

• Monday, 22nd September:
  • 13:00 – 17:00: We are Search Product Managers BarCamp
  • 18:00 – 21:00: Search Meetup hosted and sponsored by GetYourGuide
• Tuesday & Wednesday, 23rd & 24th September: Conference Talks
• Thursday, 25th September: LLMs as Judges: Modern Approaches to Search Evaluation

Tickets

Tickets are available at our ticket shop.

We are Search Product Managers BarCamp

Are you a Search Product Manager? Do you want to connect with peers, share your challenges, and learn from others in the field?
Join us for this participant-driven event designed specifically for you hosted and sponsored by AMBOSS. A barcamp, or unconference, is a dynamic format where the agenda is created by the attendees themselves on the day of the event. This is your chance to discuss the topics that matter most to you—from technical challenges to team dynamics and everything in between. The barcamp is a unique opportunity to network, exchange knowledge, and build a community with fellow search product managers from across all domains.

• Date and Time: Monday, September 22, from 13:00 to 17:00
• Location: AMBOSS, Torstraße 19, 10119 Berlin

Free tickets are available at our ticket shop. Note: Haystack tickets are available at a different ticket shop.

Visiting

Hotel Room Block

We’ve reserved a room block at Victor’s Hotel for reduced rates of:

• Single Room (breakfast inclusive): 198,00 € plus 7,5% City Tax
• Double Room (breakfast inclusive): 228,00 € plus 7,5% City Tax

Details will be shown when you purchased your Haystack ticket or reach out to us. Please note that rooms must be booked before August 10, 2025.

DB Event Ticket

For Haystack EU participants exclusively: Travel comfortable, sustainable and affordable throughout Germany by train.

DB event offers provide you with several benefits:

• Attractive prices: low entry price from just EUR 16.19
• Flexible combination: apply additional BahnCard discount
• Sustainability guaranteed: arrival and departure on Deutsche Bahn trains using 100% renewable power

Details will be shown when you purchased your Haystack ticket or reach out to us.

Haystack is the conference for improving search relevance. If you’re like us, you work to understand the shiny new tools or dense academic papers out there that promise the moon. Then you puzzle how to apply those insights to your search problem, in your search stack. But the path isn’t always easy, and the promised gains don’t always materialize.